Beme is one of latest social platforms to catch our attention, but does it have what it takes to rival the big guys?
Beme (pronounced beam) is a social media app you use to share videos with your friends and followers. On their website, the app is described as the simplest and most authentic way to share your experience on video, with the aim for Beme creator Casey Neistat being authenticity. But how do you use it?
Ready, set… shoot!
Want to record a video using Beme? First of all, cover up your iPhone`s proximity sensor by placing your phone on your chest, and the app records and uploads a 4 second video clip. You can cover up the proximity sensor with another part of your body, such as your finger if that’s what you’d prefer.
Once you have covered the sensor your phone starts to record a video, and your phone beeps or vibrates to signal the start and end of recording. While the app is filming your screen will go blank, effectively ensuring you don`t preview anything. The video will then upload to the app immediately – no filter options given.
The home screen in the app is a list of usernames, and when a username appears it means that person has uploaded a video. If you want to watch the video, simply hold down on the username until the video starts playing.
Want to like or share? Beme is not the app for that. However, you can take a selfie of your reaction and share it with the person who uploaded the video.
Redefining social media?
As we mentioned, Beme is all about authenticity. Beme allows you to share your experience as you experience it – you don`t have to film anything through your camera lens unless you really want to. Furthermore, no editing means you share life as it is. In a world where we create perfect versions of ourselves for the world to see, Beme instead offers an authentic and unedited look into people`s lives. Is Beme the cultural antidote of social media?
Some have asked whether or not we actually want authenticity, and argue that the lives of people like Neistat are much more interesting than the ordinary person and their microwaved dinner. True? Possibly, but then most people`s lives are just that – ordinary.
So said the people
Beme has been launched as an invitation only app, which naturally piques interests. Just look at the popularity gained by Ello when it was released as an invitation-only platform. A week in the app had 1.1 million shared videos and 2.4 million selfies sent. The overall reactions seem to be positive, but there is as always room for improvement.
Some reviewers have commented that while pressing your phone to your chest to activate the app is great for the men who created it, it might not be equally practical for their female friends. Others have complained that the apps readability could do with some improvement.
Would you use it? We`d quite like to have a go, does anyone fancy sending us an invitation?