Blog posts can be valuable content showcasing your best opinions and insights. But they can also be time consuming to create, and in busy social media feeds, getting people to read them can be tricky.
It has been shown that blog posts have a median ‘lifespan’ (where they have reached 90% of their page views) of only 2.6 days - not the best reward for your efforts! Still, there are ways you can increase the number of people who see it during that time, and there are ways to extend the lifespan.
Here’s some of our tips on getting the most out of your blog posts.:
1. Share them at the right time
Share your blog posts when your followers are online and most likely to see them. For B2B, this could be mid-afternoon, when people are taking a quick break. For B2C, share posts at lunchtime or in the evening, when people will be checking their personal Facebook and Twitter accounts.
2. Share them multiple times
Most tweets have a very short shelf life, and impressions rarely match up to your number of followers. To reach more people, it is fair to tweet about a new blog more than once. Also, if there’s something topical that relates to one of your older blog posts, don’t be afraid to share it again!
3. Promote them
The organic reach of Facebook posts is getting smaller and smaller. If you have a social media advertising budget, consider using some of it to boost links to your blog posts. Tailoring your advert to the right audience will dramatically increase the number of clicks. You can also boost posts on LinkedIn and Twitter.
4. Inwardly link to previous blogs
It is likely that you will bring up topics you have already blogged about. When this happens, be sure to link back to the old post. For example “we talked about this in more depth here...”.
5. Have a ‘you might also like’ section
This is a list of related or recent articles that people might also be interested in. Most blogging platforms, such as Blogger, Wordpress and SquareSpace have widgets that help you do this. You can organise these by category so that the most relevant blog posts get displayed.
There’s an example at the bottom of this page!