Social media is suited to businesses in different ways, and while Facebook and Twitter are crucial for most, it could be that other companies benefit from different types of online communication as well.
A trend we’re noticing is that more and more businesses are looking to podcasting to reach their audience and strengthen their brand. Podcasts have seen a surge in popularity in recent years, and they provide a unique and personal way of speaking directly to your customers and people within your industry. Podcasting is so popular in fact that overall podcast listens in the USA have doubled since 2008!
What are Podcasts?
Podcasts are pre-recorded audio segments, similar to a radio show, but available on demand to be listened to at the listener’s convenience. Podcasts can be funny, serious, factual, fiction-based and about any subject at all! The beauty of podcasts is that no matter what you want to talk about, someone out there is bound to want to listen. Typically, listeners will download or stream them on their phones or mobile devices and will either find them on the podcast’s own website or on a podcast library such as iTunes or Acast.
Why Should I Podcast?
No matter what size your business is, podcasts are a great way to engage with your customers and clients, as well as enabling you to strengthen your brand and establish yourself as knowledgeable in your field. Podcasting may not translate directly into sales, but they show your company is diverse, innovative, informed and passionate about what you do.
What Should I Talk About?
Forget about selling your product or service and concentrate on the conversation. Podcasts are driven by the “presenters” and the individuals involved, and this is where the interest will be. Your podcast show should be insightful, topical with plenty of personality. People will be listening to your podcast to be entertained or to learn something new. Stay on-brand, but don’t just talk about day-to-day work life (although that can be entertaining in small doses), but try to discuss the bigger issues surrounding your industry. Think about who you want to talk to. Do you want your podcast to appeal to everyone, or to those specifically interested in your industry? Try not to get too complex or discuss in-depth, technical issues if you are aiming your podcast at a broad audience.
How Do I do it?
All you need is a microphone and something to record on! Your podcast doesn't have to be ultra-high quality or super-produced. So long as your audio is clear, there is very little production work to be done. Once you’re happy with the result, it needs to be hosted online and voila! You’re done! You can then submit your RSS code to be considered for inclusion on the iTunes podcast store in order to reach a much wider audience.
We produce podcasts for some of our clients and can assist in all aspects including recording, audio editing, publishing and promoting online. If you would like to find out more about our podcast services, please get in touch!