Social Media Failures 2015

Established in 2010 by Mashable, Social Media Day is designed to highlight and celebrate social media’s impact on global communication. There’s no denying that its influence is enormous, with around 14% of all smartphone activity taking place on social networks (equating to over 25 minutes per day)!

Since the last Social Media Day, there have been some huge social success stories, as well as some monumental failures… Following our top successes, here are the biggest failures of the past year. Some important lessons have been learnt!

 

Know Your Limits

Rita Ora has rocketed in popularity in recent years, however her PR team might have overclocked just how popular she actually is. Rita tweeted a message saying that she’d release her latest single early if the tweet got over 100,000 retweets. 100,000 is a lot by anyone’s standards, so when the tweet only received a paltry 2,000 retweets, the original post was deleted.

Rita then claimed that she had been hacked and that she hadn’t sent the message (possibly to cover up the embarrassment). 

 

Keep it to Yourself

Singer Sam Smith got himself into a bit of a pickle after telling fans on Twitter he was too tired to come and meet them after a gig. 4 hours later however, he tweeted an Instagram picture from a Karaoke bar, saying “Best night EVER at a karaoke bar in Nashville!!!!!!!!!”. Whoops!

 

Know your Audience

Robin Thicke managed to offend a significant percentage of the population with misogynistic anthem Blurred Lines. The task was to find a way to improve his reputation, but how? Top tip, if you are a controversial figure, never, ever, under any circumstances hold a Twitter Q&A with a dedicated hashtag.

#AskThicke was a free-for-all with thousands getting their shots in to the reviled singer. More recently, 50 Shades author held a Twitter Q&A with equally hilarious results. Check out the #AskELJames questions here.

 

Watch your Step!

Rule number one of social media: Check your post before you press send.

Check everything about it. Who it’s going to, what it says, what it looks like, if it’s spelt correctly. Only then press send.

Cricket legend Ian Botham posted a *ahem* private picture to Twitter, meaning his 320,000 followers got a bit more than they bargained for when they followed him. It’s unclear whether he meant to send this as a direct message, either way, the “I was hacked” defence was rolled out yet again. Not many that bought his excuse though…

Oh, and LG, if you’re going to make fun of the "bendy" iPhone, don’t send your tweets from an iPhone. We can see that stuff, you know?