You might have noticed more people than usual walking the streets with their eyes glued to their phones. That’s all down to the cultural phenomenon that is Pokémon GO.
If you don’t know how it works, you’ll almost certainly have heard of it at least. The app combines augmented reality and GPS technology to create a Pokémon simulation in real space and real time. Players go out and about in search of Pokémon, and must collect and train the little creatures in order to battle them and take control of Gyms (marked on the map in real locations). Not only is the technology relatively new to mass audiences, Pokémon GO plays on nostalgia and utilises a well-known, global brand. All these ingredients combined has made for one of the most popular apps we’ve ever seen!
The Rise of Pokémon GO
To put the popularity of Pokémon GO into context, the app now has more daily users than Twitter on the Android platform, with average app usage times sitting at 43 minutes per day – more than Whatsapp, Instagram and Snapchat. With regards to online conversations about Pokémon GO, the BBC revealed:
“There were 15.3 million tweets worldwide about Pokémon Go in its first week. That's more than the 11.7 million for Brexit in the week of the UK referendum - and double the 7.5 million tweets about the Euro 2016 football championships in its first seven days.”
Out and About
The BBC has also highlighted the health benefits of playing Pokémon GO. As the app requires you to walk to physical locations to find and catch Pokémon, more and more people are getting extra exercise that they wouldn’t otherwise have had. See the BBC graphic below for some Pokéstats…
Pokémon GO is still being rolled out to countries across the world, so while it's possible that the app is just a flash in the pan, don't expect to stop hearing about it any time soon...