Twitter users all over the world seemed to be attending the social media network’s funeral over the weekend, trending #RIPTwitter and clearly in mourning. Why, you ask?
Show me the best tweets first.
The reason behind the digital uproar was news that Twitter would be switching from publishing tweets in reverse chronological order to an algorithmic timeline – promoting and selecting tweets deemed most relevant to their users. Reactions were swift, dramatic and mostly negative.
Twitter launched its newest timeline feature earlier today – Show me the best tweets first – that will allow users to catch up on the best Tweets from the people they follow. If you open Twitter after having been away for a while, the tweets you’re most likely to be interested in will appear at the top of your timeline – in reverse chronological order, of course.
Twitter + no innovation = irrelevance?
Critics, such as The New Yorker, are predicting the end of Twitter due to irrelevance. The power of Twitter is in its real-time feed and its function as a breaking news service, but compared to other social media platforms this is also arguably Twitter’s only strength. The last few months have seen Twitter losing key executives to other platforms – we’re looking at you Instagram – and the question is how relevant Twitter would be if platforms such as Instagram and Facebook explored integrating real-time news into their services.
We’re not worried… yet.
Here at YSS HQ we still love and use Twitter frequently. We’re looking forward to trying out their new feature, but it will be interesting to see what CEO Jack Dorsey does in the next few months. Our feelings though are more inline with Dan Snow, who wrote about the benefits of Twitter for the Guardian. We agree Dan. Twitter is indeed a great leveller and a fantastic personally curated news service.
Twitter on the way out? We hope not.