There are three main reasons why you should consider deleting your company Facebook page.
- You never update it
- You update it but it’s poorly managed
- It’s not a useful way to reach your intended audience
I could end there. It’s that simple. But the idea of deleting something that someone, somewhere along the line, told you was essential, a MUST have ‘these days’, might need further explanation.
In all of these cases remember – a Facebook page is public, it represents your brand and, if you link to it from your website, people are likely to look at it.
You never update it
A company Facebook page that is never updated, or at best once every few months, looks neglected and unvalued. It looks like you’ve forgotten you have a page at all. It certainly doesn’t give the best impression of how you look after your brand.
If you don’t have the interest, time or resources to use your page, why have one?
You update it but it’s poorly managed
We see plenty of company pages with frequent posts but very little feedback. There are no likes or comments, or there are some comments (or worse, complaints) but they are left unanswered. Poorly formatted page posts also let the side down, suggesting little understanding of how the platform works and displays to users.
This doesn’t give the best impression either. It says you’re there to tick a social media box and robotically broadcast your news, but not engage.
It’s not a useful way to reach your intended audience
Facebook is not relevant for every company. You may not be getting any likes or comments because the people who would be interested in what you do aren’t interested in connecting with you there (or they’re not there themselves). Perhaps Twitter or LinkedIn would be more appropriate.
Think about your audience. If Facebook isn’t where they’re at, you don’t HAVE to be either.
Don’t want to hit delete?
If one, two or all of the above apply to you, think about pushing the delete button. It could be doing your company’s online profile more harm than good. If deleting your page completely isn’t something you want to do (perhaps you want to keep hold of www.facebook.com/youcompany URL so no-one else can use it) here is what to do:
- Make sure you have a professional-looking page icon and cover photo – designed to fit the spaces precisely
- Complete the all the page description information including contact details
- Delete any irrelevant or misguided page posts and images
- And crucially, take the link to the page off your website, email signatures and any print material
There are other options, like creating a custom page tab (that displays one large image or advert) that visitors will land on instead of your timeline, but unless you want to invest a little more time and money, follow the steps above and focus your online marketing efforts elsewhere.
Need some help?
Feel free to get in touch with the team at firstname.lastname@example.org and please note, we’ve used an image of our Facebook page to brighten up this post – we’re not about to delete it!