Yik Yak says: “Yik Yak makes the world feel small again by giving you a feed of all the casual, relatable, heartfelt and silly things people are saying around you”. We’d say the emphasis is more on the silly than the heartfelt, but it’s still a lot of fun!
Yik Yak is a localised messaging app, almost like a digital community notice board. The app works like a cross between Twitter and Reddit with the element of anonymity. The only thing you know for certain is that any messages (or “Yaks”) you see on your feed have been sent by people in your location. You can “peek” into other locations around the world, but you can only send Yaks locally. This means that for the most part, most of what you are reading is relatable and relevant to where you are based.
Yak Yak Yak
Users send Yaks and people can respond to them, upvote or downvote them. Feeds are divided into new and “hot” Yaks, with the most popular Yaks appearing in the hot section. There are global polls and topics called Herds in which users can interact with too, and to be honest, that’s pretty much it! Not that it’s a bad thing, after all, the simplest concepts are sometimes the best!
Unique and Addictive
Yik Yak is actually pretty unique and is more addictive than you might think. Refreshing the feed every minute or so you’ll have a few new Yaks from people in the area and the anonymous part can be quite fun. There is potential for anonymity to throw up some questionable content, with plenty of controversy surrounding certain types of messages, but we are yet to see anything untoward on there. If you do see something you don’t like there is the option to report the content, which will result in a ban for the user.
As far as being the next big thing, you never know. There seems to be a healthy community on Yik Yak and there was uproar when it was recently announced that usernames would be displayed on posts (a feature you can manually switch off). The user base is largely university students, but it’s easy to see how more people will begin to catch on – after all, Facebook was a student-only platform once upon a time.
We’d definitely recommend giving Yik Yak a try. It’s original, entertaining and doesn't take itself too seriously. What’s more, the fact that users are anonymous and there isn't a “followers” system makes the whole thing feel a little more equal - there’s no hierarchy in the same way that there is on Twitter or Facebook. Overall, a neat little app that we've gone back to a fair few times, and more importantly, haven't deleted yet...